A$AP Rocky x Ray-Ban

Ray-Ban

A$AP Rocky steps beyond admiration and into innovation as Ray-Ban’s first-ever creative director, a seamless fusion of his trendsetting influence with the brand’s timeless legacy. Known for shaping culture across music and fashion, he now brings his artistic vision to reimagine eyewear’s future.

His journey begins with the Blacked Out Collection, a bold reinvention of Ray-Ban’s Mega Icons. Ultra-black lenses and gold-plated accents create a striking balance between heritage and modernity, set to debut in April, just as the world leans into the light of sunnier days.

Beyond eyewear, Rocky’s impact extends into campaigns, store design, and a deeper integration of music, fashion, and art through Ray-Ban Studios, which is a platform dedicated to fearless creativity. “Honoring tradition while pushing it forward—that’s what Ray-Ban does best,” he reflects and well, with A$AP Rocky at the helm, Ray-Ban isn’t just preserving its legacy; it’s rewriting it!