IKEA x Ben Gorham

Whooaa!

That is the famous expression that Al Pacino’s character yells in the movie, A scent of a woman (1982), which he, by the way, won an Oscar for (best actor in a leading role). So how is that related to IKEA?

Well, the connection in this context is the scent. We have previously written about IKEA’s collaboration with Virgil Abloh and now it is time for a new collaboration but this time the Swedish giant has partnered up with Byredo founder and scent guru Ben Gorham for the collection “Osynlig” (which is the Swedish word for invisible). The collection offers 13 scents divided in three categories: wooden, fresh and flowery. Whatever scent you like, it aims to enhance your life at home. 

The collection will be available from November 6th online and at IKEA stores worldwide, so take the opportunity then and fill your home with a lovely scent of “Osynlig”!

Ikea

Ikea