Louis Vuitton x Formula 1
Louis Vuitton is making a bold move into the world of motorsport with a historic 10-year partnership with Formula 1, including its role as the Title Partner of the 2025 Australian Grand Prix. As F1 celebrates its 75th anniversary, the French maison will make a prominent debut in motorsport, showcasing its iconic Trophy Trunks for example and trackside branding at major races worldwide.
This partnership builds on Louis Vuitton’s longstanding tradition of creating bespoke pieces for prestigious events like the FIFA World Cup and the Olympics. With the 2025 season beginning in Melbourne, Louis Vuitton aims to elevate Formula 1's legacy, embodying the slogan, "Victory travels in Louis Vuitton," as it celebrates the pinnacle of sporting achievement.
In this exciting fusion of fashion and motorsport, Louis Vuitton brings a touch of luxury to the fast-paced world of racing, promising a thrilling new chapter for both brands!