The prince of cashmere, Brunello Cucinelli
In Italy in 1953, in a small hamlet close to Perugia, a little boy named Brunello Cucinelli was born. That boy would become a fascinating man and one of the most influential designers to come. Not only for his sublime designs, but also for his moral work and values.
He has a dream of promoting a concept of work that ensures “being moral and economic dignity”, which is a key element to get an understanding of his personality and the success of his business, which Brunello considers not only as a wealth-generating entity, but also as a framework to develop and nurture his dream of a capitalism that enhances the human being.
In 1978 he set up a small company and captivated the market with his idea of dying cashmere, and in 1982, after marrying his wife Frederica and having two daughters, he moved to Solomeo. The new location became the venue to make his dreams come true and a great workshop to build his success as an entrepreneur and humanist. In 1985 he purchased the fourteenth century tumbledown castle in the hamlet and made it into his corporate headquarters and then he acquired and refurbished existing facilities at the foot of the Solomeo hill instead of building new ones. The new buildings in Solomeo Forum of the Art, including the Neohumanistic Aurelian Library, the Gymnasium, the Amphitheatre and the Theatre, became the ideal venue for culture and art to flourish.
Today you will also find the ”School of Arts and Crafts” because of Brunello’s vision that entails that the memory of an important humanistic factor such as craftsmanship is preserved and passed onto future generations; therefore the school is the workshop where this aspiration becomes reality.
After reading this text you might wonder why we didn’t brought up the fashion, but this time the focus was to give a deeper understanding of the brand, and the man Brunello Cucinelli. You can really imagine the craftsmanship behind the clothes but also the wider philosophy that Brunello stands for and why the brand is so acclaimed. This is, for sure, one of our absolute favourite brands and by wearing Brunello Cucinelli you will not only look great (as we have mentioned before) you will also truly feel great!
Below you will find some of our favorites from Brunello Cucinelli.
Cotton-Corduroy Western Shirt
Price: €630
Credit: Mrporter
Grey Slim-Fit Herringbone Virgin Wool and Cashmere-Blend Suit Trousers
Price: €1070
Credit: Mrporter